CrowdControl will try to do crowdsourcing QC using an AI

[Project 2501]

Not only we will have to deal with the gold hits in Mturk but soon we will have to deal with a mad AI for QC. I hope they don't name it Sky Net.

http://gigaom.com/cloud/crowdcontrol...rcing-with-ai/

CrowdControl scores $2M to improve crowdsourcing with AI
By Derrick Harris Feb. 24, 2012, 12:30pm PT

CrowdControl, which launched in November with the goal of improving the accuracy of crowdsourcing projects by analyzing results against a set of artificial intelligence techniques, has raised $2 million from Greycroft Partners and RTP Ventures. It’s not big data in terms of size — the output or activity of any given worker produces a relatively small amount of data — but it is a unique approach to the big data mission of improving human activity with algorithms and hard math.

What CrowdControl does, essentially, is partner with crowdsourcing services like Amazon Mechanical Turk (a very close partner, in fact) to provide a layer of quality assurance between the remote workers and the client needing work done. CrowdControl provides a worker-management interface, determines pricing and — most critically — uses its software to determine whether the work product is accurate.

[genoa]

CrowdControl appears to be a computer model designed to get the most work out of "human activity" for the least price. 2 million needed for a computer model? Think that's a bit overpriced?

Maybe most of the money is going into the sales force.

[amaeru]

Fantastic. So are we going to have to suffer through all the unfair rejections this program will surely generate during the testing phase?