I think they're crazy to do this...we had a retail store for the last 18 years here in Hawaii, and we just closed it because, as Work4Turk says, Brick and Mortar is dying. This last year our lease felt like a ball and chain around our necks! We are so relieved to be done with retail and all of the hassle that goes with it. Again, I think Amazon is crazy to do this. Just my opinion.