Fiverr, a marketplace for creative and digital services, recently published a unique study focused on independent, specialized knowledge workers (ISKWs). These workers constitute a segment of the contingent workforce increasingly important for businesses striving to adapt and succeed in a dynamic, digital and knowledge-based economy. The study, conducted in collaboration with the market research firm Rockbridge Associates, seeks to provide a better understanding of ISKWs — “where [they] live, what kind of work they do and how much they’re growing as a population and in terms of revenue earned.”

From our perspective, the study is unique in its sharp focus on ISKWs and its sophisticated, transparent methodology.