Ever since the Commission declared the creation of a Digital Single Market (DSM) as a key priority of the current legislature, it has gained salience at most high-ranking EU meetings, figuring again at the most recent European Council meeting. As in the past, the summit DSM debate followed a well-known pattern: often very technical and one-sided, favoring the interests of digital businesses – the latest initiative for a more effective and fairer tax regime for digital big players is a noteworthy exception.